Bootstrapping involves starting a business using customers’ money rather than investments. The risk of getting started is lower because you spend more time with customers and less time with investors. Plus, you will find out sooner, rather than later, if you have a viable business idea. You will also end up owning more of the business yourself if you are successful. If you are a nonprofit that works with entrepreneurs or are just starting out and want to apply bootstrapping principles to your own organization, learn more about the offer below.